Tourism Northern Territory
About
In collaboration with Toyota Australia and Tourism Northern Territory, I was tasked with showcasing the region’s extraordinary landscapes, unique experiences and rich Indigenous culture through social-first content. Over several days, I captured photography and video designed to bring the destination to life across multiple social platforms, from expansive landscapes and wildlife to immersive cultural experiences.
Alongside production, I contributed to the content strategy and creative direction, developing assets designed to support Tourism Northern Territory’s broader social objectives and drive engagement across channels.
Results: 41 pieces of organic content published across Facebook, Instagram, YouTube and X, generating 585,821 total reach with an average 9.88% engagement rate, well above benchmark.
Role: Photographer | Videographer | Editor | Content Strategy
Hidden Gems
Exploring unique cultural experiences in Arnhem Land.
Why Choose a Local Guide
Highlighting the value of exploring with a local guide.
The Magic of Kakadu
Showcasing what makes Kakadu National Park so unique.
Must-See Spots
A guide to the top experiences in Kakadu National Park.
View More Projects
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Visit Great Ocean Road
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High Country Victoria
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